Lazar Dzamic

Lazar Džamić is a strategist, author, and educator specializing in brand strategy, digital marketing, and data-driven storytelling. Džamić has built a career at the intersection of brand, technology, and consumer behavior, helping organizations translate complex data and insights into actionable narratives. Before joining Google, he served as strategy director at several London creative agencies and was among the first digital strategists in the United Kingdom. His roles included planning director positions at Underwired, Kitcatt Nohr Alexander Shaw, and Kitcatt Nohr Digitas, where he focused on integrated planning, digital strategy, social media, and user engagement.

At Google, Džamić held the position of head of brand planning NACE at the ZOO, the company's creative think tank in London. There, he established the strategy team and introduced two of the world's first creative data scientists to the industry. His work involved transforming Google data into insights for brand storytelling and contributing to the company's multi-country strategy team, which enhanced strategy formation and concept ideation. Džamić has been recognized multiple times as a top digital player on Marketing Direct's Power 100 list.

Džamić has advised major brands including Waitrose, PwC, Nandos, P&G, Virgin Holidays, and Unilever, applying his frameworks in marketing, advertising, and customer engagement. He advocates for meaningful communication in marketing, combining data analytics with customer interaction to create branded experiences with purpose. His expertise in digital strategy, content marketing, and brand storytelling is sought after by audiences worldwide.

As an author, Džamić has written several books and co-authored "The Definitive Guide to Strategic Content Marketing" with Justin Kirby. The book explores content marketing, content monetization, native advertising, visual versus video content, and measurement challenges. Džamić is a frequent speaker on podcasts and webinars, addressing topics such as the evolution of marketing in the digital age, new forms of brand storytelling, and the ethics of digital marketing.

Džamić has an extensive background in executive education, teaching and training leaders in E/MBA and MBA programs at institutions including Business School Lausanne, University of Ljubljana, Rome Business School, PwC Academy Mini MBA, Goldsmiths, and as a visiting lecturer at King's College London. As a lecturer at the Faculty of Media and Communications, he established the Diploma in Digital Marketing. Through his work in both academic and corporate settings, Džamić shares expertise in brand relevance, digital transformation, and authentic audience engagement.