Kenneth W. Gronbach

Kenneth W. Gronbach is a gifted keynote speaker and nationally recognized author, expert, and futurist in the field of Demography and Generational Marketing. He makes the science of shifting demography come alive with real life examples which make it relevant to today’s culture, business climate and economy. With nearly three decades experience in retail advertising and marketing, Ken saw the direct results of shifting demographics in his clients’ profits. Eventually, his passion for the subject changed the direction of his career, to the benefit of readers of his books and attendees of his keynotes and other presentations.

Gronbach is the author of the bestselling book "The Age Curve: How To Profit from the Coming Demographic Storm." His first book, "Common Census, the Counter-Intuitive Guide to Generational Marketing," was released in 2005. His 2011 book, "Decades of Differences: Making it Work" is a comprehensive guide to coping with three generations in the workforce. Gronbach's other book, "Upside: Profiting from the Profound Demographic Shifts Ahead," was published in April of 2017.

As a keynote speaker, Gronbach entertains his audiences with his own special brand of wit, humor and common sense, making complicated concepts clear with real-world explanations anyone can easily understand. His overall perspective is macro – a view from 30,000 feet, and very big picture. Even non-technical audiences will take away immediately usable information from his presentations. Gronbach is always positive and upbeat.