Katie Martell

Katie Martell is a Boston-based marketing strategist, keynote speaker, and author known for her bold, no-nonsense approach to brand storytelling and consumer engagement. She is widely recognized for calling out inauthentic marketing practices and encouraging companies to lead with honesty, accountability, and purpose.

Katie is the creator of Woke-Washed, a forthcoming book and documentary exploring the intersection of marketing and modern social movements. She challenges organizations to move beyond performative messaging and focus on meaningful action that aligns with their values. Her thought leadership has earned her recognition as one of the most influential voices in B2B marketing and a leading advocate for more ethical, impactful communication strategies.

With a background that includes roles as a startup CMO, SaaS entrepreneur, and communications consultant, Katie brings both strategic insight and real-world experience to her work. She is also the author of Trust Me, B2B, a concise guide on building trust through marketing in an era of skepticism.

Katie frequently speaks at industry conferences, corporate trainings, and academic institutions on topics such as brand activism, corporate allyship, and the role of marketing in shaping cultural narratives. Her dynamic presentations are known for blending sharp insight with humor and urgency.

Outside of her professional work, she serves on the board of Pride in Our Workplace and is active in her local community. In her free time, she enjoys playing third base and batting cleanup on her Boston modified fastpitch softball team.