Justhy Deva Prasad

Justhy Deva Prasad is a data strategist, entrepreneur, and author focused on helping organizations leverage data to achieve profitable business outcomes. Deva Prasad is the founder and chief data partner at The Data Strategy Lab, established in Zürich, Switzerland. A former IBM Labs expert consultant, Deva Prasad has managed data assets and transformed data portfolios valued at more than $3 billion for global enterprises.

Deva Prasad has advised organizations such as T-Mobile, British Telecom, IBM, Credit Suisse, Zurich Insurance, ING, O2 Telefonica, Aetna, McKesson, Vodafone, and Royal Bank of Scotland. He created "The Data Strategy Blueprint" and supports leaders of traditional companies as they transition into the digital age with data-driven and people-centric strategies. Deva Prasad works as an advisor, practitioner, and trainer, guiding teams and leaders of large, complex organizations to deliver data-centric programs.

His philosophy, "To be data centric, is to be people centric," shapes his approach to consulting, public speaking, and writing, bridging technical data management and human-centered leadership.

Deva Prasad is the author of "The Billion Dollar Byte – Turn Big Data Into Good Profits, The Datapreneur Way," a finalist for the American Book Fest Award. Published by Morgan James, the book positions data as a leadership and business discipline, introducing the concept of the datapreneur as a critical digital age competency. The book explores how organizations that foster datapreneurship can thrive in the evolving business landscape.

Expanding his focus into artificial intelligence, Deva Prasad operates as a fractional AI and innovation executive, consultant, and keynote speaker, supporting private equity-backed and growth companies in adopting AI, developing cross-sell programs, and implementing innovation-to-execution strategies. His book, "Remarkable HX," reframes Human Experience (HX) as an operating system of experiences that drives adoption, execution, and performance at scale. While "The Billion Dollar Byte" established the economic case for data as a foundational element for purpose-driven enterprises, "Remarkable HX" addresses how value is realized through people within business models.

Deva Prasad's insights have appeared in Scientific American, Chief Executive, and Accounting Today. He publishes the LinkedIn newsletter "Remarkable HX," where he writes about artificial intelligence, execution, and human experience. His ongoing mission is to inspire purposeful use of data worldwide.