Julia Tang Peters

Julia Tang Peters is a leadership author, executive coach, and business advisor focused on guiding leaders through critical decision-making moments in their careers. With more than 30 years of experience in business leadership roles, Peters brings a deep understanding of the complexities of leadership and team dynamics. Her approach is informed by a background spanning business, psychology, and higher education.

Before founding her own firm, Peters held positions at AonHewitt and Leo Burnett and earned both an MBA and an MS in psychology from Northwestern University. She is the author of "Pivot Points: Five Decisions Every Successful Leader Must Make," a book that explores the pivotal decisions behind leadership success. For this book, Peters interviewed accomplished business leaders across various industries, challenging common myths about leadership and emphasizing the importance of choices over inherent traits.

Her research, including a study of more than 500 professionals at different stages of their leadership journeys, found that an individual's attitude toward decision-making is a key determinant of leadership effectiveness. "Pivot Points" was published by Wiley and received recognition from Publishers Weekly, Toronto Globe and Mail, Forbes, and Inc., and ranked as high as No. 7 on the 800-CEO-READ Top 25 list of business books.

In her executive coaching practice, Peters draws on her expertise in clinical psychology and business management to focus on the specific behaviors that drive successful leadership. She works with executives from Fortune 100 companies, mid-market businesses, and entrepreneurial organizations in industries such as medical products and services, financial services, consumer products, professional services, and technology. Her coaching emphasizes the distinction between leading and managing, helping executives become more mindful and effective leaders.

Peters' work has appeared in Forbes, Fast Company, Inc., Quartz, and Investor's Business Daily. She is recognized for her analytical approach and ability to identify core issues in decision-making, making her a respected voice in leadership development, executive coaching, and business strategy.