Julia Alexander

Julia Alexander is a prominent figure in the streaming industry, known for her expertise in streaming strategy, content strategy, and media analysis. Alexander has held roles at Vox Media as a content strategist and at IGN Entertainment as a streaming strategist. Her journalism career developed at The Verge, where she served as Entertainment Editor, YouTube/Twitch reporter, and later focused on reporting about streaming. This editorial progression provided her with a grounded perspective on the impact of digital platforms on audience behavior and the broader media landscape.

Alexander joined Parrot Analytics, a company specializing in global audience demand measurement for entertainment, as a senior strategy analyst and advanced to Director of Strategy. In this capacity, she advises clients on significant changes in technology, media, and telecommunications. Her work at Parrot Analytics has positioned her at the center of key industry discussions, including intellectual property valuation and content strategy. She also co-leads Parrot IQ, the consultancy division of Parrot Analytics, which provides data-driven consulting services to the media and entertainment sector.

Alexander is also a journalist for Puck, where she writes the "What I'm Hearing+" column, covering topics such as Netflix, Disney, Paramount, and the broader streaming landscape. She is an analyst for Puck News, which is read by executives across entertainment, media, sports, and politics. Her media presence includes hosting the "Downstream" podcast, which explores the business of streaming, and appearances on international broadcasts, including discussions with BBC's Christian Fraser about the influence of streaming services on the Academy Awards.

As a keynote speaker and industry expert, Alexander addresses topics such as broadcasting, business, corporate strategy, culture, data, entertainment, marketing, modern media, news and media, social media, strategic leadership, and television and film. Her ability to interpret complex data and industry trends for diverse audiences makes her a valued speaker for corporate events, media organizations, and industry conferences. Alexander's analysis covers areas such as the economics of ad-supported streaming, content bundling, and the evolving dynamics between legacy media and technology companies, contributing to the industry's understanding of streaming and digital media.