Joshua Medcalf

Joshua Medcalf is an author, speaker, and performance coach known for his work in leadership development, mental training, and sports psychology. Medcalf played college soccer at Vanderbilt University, earning a Bachelor of Arts in communications, and completed his final year of athletic eligibility at Duke University while pursuing a Master of Arts in liberal studies. At Duke, he studied under a leading sport psychologist and served as a teaching assistant.

Medcalf chose to leave traditional career opportunities, including law school scholarships, to serve others by moving into a homeless shelter. He later started an organization focused on training and equipping youth in South Central Los Angeles and founded Dream Sports Academy, a nonprofit dedicated to supporting at-risk youth in challenging environments. As founder and president of Train to be CLUTCH, Medcalf leads a consultancy specializing in leadership and mental training. He also developed the first mental training apps for basketball, soccer, and golf, contributing to advancements in sports performance technology.

Medcalf is the author of 12 books, including "Chop Wood Carry Water," which was featured on the cover of Wall Street Journal. His other works, such as "Pound the Stone," "Burn Your Goals," and "Hustle," focus on process-driven achievement and leadership. Medcalf's philosophy has influenced athletes and executives in the NBA, NFL, PGA, LPGA, MLS, MLB, and Fortune 500 companies. He has worked with the University of North Carolina Women's Soccer program and LSU women's golf on mental training and leadership.

Medcalf served as director of mental training for UCLA Women's Basketball for nearly a decade. He is the chief alchemist of heart posture and mindset at Aviatrix and advises CEOs and senior leaders in finance and business. His keynote presentations address leadership, mental toughness, the psychology of success, and bridging generational gaps in the workforce. Medcalf has shared the stage with figures such as Condoleezza Rice and continues to advise leaders, championship programs, and institutional investors on building effective organizational cultures.