Jonathan Yabut

Jonathan Yabut is a marketer, human resources professional, and motivational speaker known across Southeast Asia for his expertise in leadership and millennial workforce development. Yabut gained recognition as the winner of the inaugural season of "The Apprentice Asia," where he earned a role as chief of staff at AirAsia under the mentorship of Tony Fernandes. His time at AirAsia contributed to his reputation as a leader and advocate for youth empowerment in the corporate sector.

After his reality television experience, Yabut founded The JY Consultancy & Ventures, a firm providing marketing and talent optimization services to startups and Fortune 500 companies throughout Asia. He is recognized as "Asia’s Millennial Guru" and has authored several books, including "From Grit to Great," "Fast Forward," and "Single, Taken, or Building My Empire." These works offer career advice and insights on productivity and leadership for emerging professionals and have achieved best-seller status in Southeast Asian markets.

Yabut frequently delivers keynote addresses and workshops on leadership, workplace productivity, and the development of Gen Y talent, reaching audiences in multiple countries. His experiences overcoming adversity and his focus on empowering others have established him as a resource in business and personal development for organizations seeking to build high-performing, future-ready teams.