Jonathan MacDonald

Jonathan MacDonald is a strategic advisor, entrepreneur, and keynote speaker specializing in change management, innovation, and digital transformation. MacDonald has provided guidance to more than 400 global brands, including Nestlé, Lego, Sony, and Heineken, supporting organizations in adapting to change and achieving sustainable growth. His expertise in disruptive innovation and future trends has been sought by companies such as Google, Apple, Procter & Gamble, Unilever, Microsoft, and IKEA, where he offers perspectives on leveraging change for business and personal advancement.

With experience spanning retail, entertainment, and business strategy, MacDonald became the youngest Chairman of the British Music Industries Association. As Commercial Director for Ministry of Sound, he led the company's transition from analog to digital, expanding its global franchise. MacDonald also launched the first Sky TV station dedicated to musicians, The Musicians Channel, which achieved higher viewership than MTV. As an entrepreneur and investor, he has been involved in more than 10 start-ups and has advised numerous blue-chip companies, helping senior executives implement strategies for ongoing change and profitability.

MacDonald is the author of "Powered By Change," a Sunday Times Bestseller and recipient of the Business Book Awards. In this book, he introduces The Windmill Theory, a framework for business adaptation and innovation. He has published five books on technology, business transformation, and human potential, including "The Rise Of Advanced Thought," which explores decision-making and the power of the mind. MacDonald holds a diploma in neuroeconomics from National Research University High School of Economics, focusing on the intersection of economic decision-making and neuroscience.

A contributor to publications such as Forbes and Google's Think Insights, MacDonald has delivered global talks, including three TEDx presentations: "What We Don't Know" in Warsaw, "Unlocking the Main Thing" in Porto, and "If Mandela Had Tweeted" at a TEDx Youth event in Manchester. Recognized for his leadership in ethical technology, MacDonald advocates for responsible innovation in artificial intelligence and emerging technologies. He is the founder and CEO of SELF, an AI-powered assistant designed to simplify life while maintaining user data ownership and control. Through hundreds of keynote speeches worldwide, MacDonald shares insights on digital transformation, technology trends, and change management, establishing his presence in the business and technology sectors.