John Rich

Armed with confidence, ambition and determination, John Rich is a multi-platinum hit generator and music industry leader whose creative talents are matched only by his business savvy.

Whether through a raucous party anthem or a sober reflection on hard times in the heartland, Rich’s ability to capture the American zeitgeist in song has made him one of the most successful and prolific entertainers in the music business today. And in 2011, Rich impressed Donald Trump and American TV audiences with his business acumen and leadership skills, winning NBC’s "The Celebrity Apprentice" and raising $1.5 million for St. Jude Children’s Research Hospital.

Now, the multi-faceted Rich is applying his talents to his latest venture, a lifestyle brand called Redneck Riviera that launched in 2014 with an apparel line geared to what he dubs the ‘Red, White, Blue and Rowdy’ crowd. The idea struck Rich after visiting the stretch of Gulf Coast affectionately known by the same name.

Rich’s musical resume includes serving as co-lead vocalist for the multi-platinum selling country act Lonestar, and currently as half of the groundbreaking country duo Big & Rich with partner Kenny “Big Kenny” Alphin. He is a three-time ASCAP Songwriter of the Year, notching over 14 Top Ten hits for artists including Faith Hill, Tim McGraw, Gretchen Wilson, Jason Aldean, Taylor Swift and Big & Rich. As a producer, Rich has worked with Randy Owen of Alabama, Jewel, Jon Anderson, Gretchen Wilson and numerous developing acts. Rich co-created Nashville’s Muzik Mafia movement, a weekly musical showcase that helped launch country music stars including “Redneck Woman” Gretchen Wilson and was captured in the book Muzik Mafia. His television credits include creating and hosting CMT’s "Gone Country" series and serving as a judge in 2008 on NBC’s "Nashville" Star.