John Morabito

John Morabito is a digital marketing leader and the vice president of SEO at Stella Rising, where he oversees strategy and business development. As a marketer, speaker, and blogger with more than 12 years of experience in SEO, pay-per-click advertising, and digital marketing channels, Morabito brings a multidisciplinary background in fine art photography, music, and graphic design to his approach in building SEO programs and teams.

Morabito began his SEO career on the brand side before joining Stella Rising, where he leads strategy for brands in the consumer middle market. The Stella Rising SEO team serves medium-sized and enterprise clients, supporting growth in the beauty, consumer packaged goods, retail, and real estate sectors. Clients such as First Aid Beauty have worked with the agency and have since been acquired by major corporations, reflecting Stella Rising's impact on emerging brands. Morabito specializes in technical and off-site SEO within the e-commerce sector, driving growth in organic traffic and revenue for major brands.

As vice president of SEO at Stella Rising, Morabito and his team have received more than 40 nominations, including recognition from the Search Engine Land Awards for Best SEO Agency. Additional honors include the US Search Awards, The Drum, and OMMA. His approach to SEO emphasizes agility and practicality, focusing on identifying opportunities, implementing changes, gathering data, and building on results to deliver measurable outcomes for clients.

Morabito is also a speaker and blogger, sharing insights on keyword research, voice search, and agile SEO techniques. He is a regular contributor to Search Engine Land, covering topics such as co-optimization audits, team culture, and SEO methodologies. In speaking engagements, Morabito discusses how Stella Rising leverages niche SEO tools to address client implementation challenges and drive results for brands including Henkel, Big Y, and D'Artagnan. His work centers on helping ecommerce and lead generation-focused businesses maximize their search potential while developing an engaged and skilled team.