Jesús Cochegrus

Jesús Cochegrús is a Computer Science Engineer with +20 years of experience developing videogames & storytelling projects. As a professional speaker, he has shared his ideas and points of view through +250 talks in 17 countries, becoming a reference in Innovation, Customer Experience, Corporate Strategy, and Disruption. He constantly participates in internationally recognized events with WOBI; being able to share the stage with people like Richard Branson, Steve Wozniak, Tom Peters, Philip Kotler, Guy Kawasaki, Michael Porter, or Juan Enríquez, among many others.

His extensive experience in video games and storytelling has led him to share new and disruptive approaches in fields like Customer Experience, Innovation, and Organizational Culture. He focuses on the conjunction of cutting-edge Technology, new Business Models, Exponential Thinking and Human emotions, before both always-changing customer and environment. What is "new" today in many industries has been part of the video game industry for years.

He has shared his concepts through talks and workshops for international top brands like AXA, BASF, Bose, Boston Scientific, BVLGARI, Canon, Caterpillar, Cisco, Coca-Cola, Colgate Palmolive, Continental, DELL-EMC, GM, HP, IBM, Intel, McCormick, MDRT, Metlife, NISSAN, ORACLE, Prudential, RICOH, Sura, TEDx, Thermo King, Toyota, Trane, Vidanta, Volkswagen, Walmart, and YPO, among many other companies and Universities.

He has led hundreds of projects that mix technology, art, and user experience; applied to areas like Marketing, Corporate Culture, Training, and Entertainment. The projects and videogames led by him have conquered #1 spot in iTunes Mexico and other Latin American countries (first Mexican App to achieve this), an MTV Game Award, a Mexico’s ‘National Workforce Prize’, and a ‘Volkswagen Global Education Award’. He also was the CEO of the first Mexican Company approved as an Authorized Developer for Nintendo, XBOX, and PlayStation. As a game producer, he developed projects in conjunction with companies like Audi, Volkswagen, Nintendo, Chillingo, Nike, Coca-Cola, Continental, and SIEMENS, among many others.