Jessica Cruel

Jessica Cruel is a prominent figure in beauty journalism, serving as editor-in-chief of Allure, where she oversees editorial content development across print, digital, and video platforms. Upon joining Allure, Cruel played a key role in shaping the magazine’s editorial direction and launching initiatives such as The Melanin Edit, a platform dedicated to exploring Black beauty, skincare, and wellness. Her responsibilities also include consulting on brand projects like The Allure Podcast, the Allure Beauty Box subscription program, and the Allure Store, reflecting her involvement in both editorial and commercial aspects of the beauty industry.

Cruel’s career includes editorial positions at Refinery29, SELF, and PopSugar, where she developed expertise in beauty media and content strategy. Her work emphasizes inclusivity and representation, and she is recognized for a leadership style that has influenced newsroom culture. As a public speaker, Cruel frequently hosts podcasts, participates as a panelist at industry events, and contributes to live television segments, expanding her influence within the beauty sector.

Cruel’s work has been featured in documentaries such as "The Black Beauty Effect" on Netflix and "The Hair Tales" on Hulu, as well as at conferences including the Aspen Ideas Festival. Through editorial innovation and public advocacy, Cruel shapes the narrative of beauty media, focusing on diversity and authenticity.