Jennifer Creegan

Jennifer Creegan is a marketing and business executive whose career spans nearly three decades at the intersection of technology, advertising, and consumer engagement. Creegan built a 27-year career at Microsoft, where she served as vice president of strategy, business model and insights for Xbox. Prior to her Xbox role, she spent more than 20 years in Microsoft's advertising division, ultimately rising to the position of general manager of global marketing and operations at Microsoft Advertising. Her leadership during this period was recognized with inclusion in the Adweek 50.

At Xbox, Creegan served as vice president of strategy, business model and insights, helping shape strategy across product, content and monetization as the gaming division shifted toward a more player-focused business. Her approach to synthesizing data, technology and consumer insight to drive business outcomes became a hallmark of her leadership style, applicable to entertainment, media and related industries.

Disney appointed Creegan as the company's first head of marketing technology and operations, a role that reflects the scale of her expertise in marketing technology, data analytics and global brand strategy. In this position, she works across Disney's film and television, streaming, sports, parks and experiences, games and consumer products businesses, collaborating with the company's technology and data teams. Her focus includes providing greater insight into Disney fans, supporting faster and more informed decision-making, and identifying new opportunities for growth and engagement worldwide.

Creegan's background in data-driven strategy, rather than traditional creative campaigns, signals a technology-first vision for Disney's connected marketing initiatives. With a career built on bridging technology, data and audience engagement at global scale, Creegan brings analytical rigor and consumer insight to one of the most recognized entertainment brands in the world.