Jeff Walker

Jeff Walker is the creator of the Product Launch Formula & author of "Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams."

He has literally transformed the way stuff is sold online. Along the way he’s become one of the top entrepreneurial and marketing trainers in the world. But it didn’t start out that way…

When Jeff started his first online business, he was a stay-at-home dad taking care of two small children. The “business” was launched from the baby’s changing room – and it started with a free email newsletter sent to 19 people. That was in the Internet Dark Ages of 1996.

After that humble start, Jeff quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started – once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

Back in the old days before he started teaching his “Product Launch Formula,” almost no one in the online entrepreneurial world talked about “product launches” and the idea of a “million-dollar day” seemed almost ludicrous. But now, in the post-Product Launch Formula world, the million-dollar (and multi-million dollar) launches hardly raise an eyebrow. They’ve almost become routine.

Of course, Jeff’s techniques are not just for big gurus — he’s taught thousands of students (who operate in hundreds of niches), and they’ve generated more than $500 million in sales (and that number grows every day.)

Jeff lives in Durango, Colorado where he pursues his passions for all kinds of outdoor fun. He lives with his wife Mary and their dog Jenny. And even though the children are out of the house, Jeff still has lots of adventures with them (especially on skis and mountain bikes).