Jeff Ferguson

Jeff Ferguson is a veteran digital marketing strategist, speaker, and educator with over 30 years of experience helping brands master search, advertising, and data-driven marketing. As the CEO and founder of Amplitude Digital, he has led campaigns for Hilton Hotels, Sony, Kimberly-Clark, Experian, and many other global brands, combining cutting-edge strategy with real-world results.

In addition to running Amplitude Digital, Ferguson is an adjunct professor at UCLA Extension, where he teaches Advanced Digital Marketing and Search Engine Optimization for Marketing, equipping students and professionals with the skills to thrive in an ever-changing industry.

A sought-after speaker, Ferguson has taken the stage at major industry events such as SMX, Pubcon, State of Search, and RSD Summer Camp, tackling topics from AI’s role in marketing to SEO myths and the future of paid search. His expertise has been featured in Ad Age, Search Engine Journal, Search Engine Land, and MarketingProfs, and he has been interviewed in Spin Magazine and other publications.

Ferguson is known for his no-nonsense approach, sharp industry insights, and ability to cut through marketing hype, making complex topics accessible and actionable. When he’s not analyzing search algorithms or refining ad strategies, Ferguson co-owns Run Out Groove Records, an independent record store in Burbank, CA, where he blends his love of music and business.