Jeb Terry

Jeb Terry is the president and CEO of Cosm, a global experiential media and immersive technology company focused on transforming audience engagement with live events and content. Drawing on his experience as a former NFL offensive lineman with the Tampa Bay Buccaneers and San Francisco 49ers, Terry transitioned from professional sports to leadership roles in technology and media. After earning an MBA from the Kenan-Flagler Business School at the University of North Carolina, he co-founded StraightCast Media, an athlete-driven digital content company later acquired by Fox Sports. At Fox Sports, Terry served as vice president of emerging technology, leading multi-platform initiatives for major sports events and developing expertise in digital, mobile, and immersive technologies.

Terry later co-founded a sports-focused NFT project, expanding his work in sports technology. As CEO of Cosm, he has overseen the development of immersive venues in markets such as Los Angeles and Texas, featuring large-scale LED domes for live sports, artistic performances, and entertainment. Under Terry's leadership, Cosm has established partnerships with organizations including the NBA, UFC, NBC Sports, Fox Sports, and ESPN, and has raised more than $250 million to support growth in the immersive entertainment industry.

Terry is a public speaker featured at industry conferences such as the MIT Sloan Sports Analytics Conference and SBJ DRIVE, where he discusses topics at the intersection of sports, technology, and fan engagement. Through his work at Cosm and in the broader industry, Terry contributes to the evolution of live event experiences and the advancement of immersive media technology.