Ivan Dashkov

Ivan Dashkov is a leader in marketing technology, currently serving as head of marketing technology at PUMA, a global sportswear brand. Known for his expertise in digital transformation and data-driven marketing, Dashkov has contributed to integrating advanced technologies into PUMA’s marketing operations, supporting innovation and measurable business growth. His strategic approach has enabled the brand to utilize automation, personalization, and analytics to enhance customer engagement and improve campaign performance.

Throughout his career, Dashkov has demonstrated the ability to connect technology with creative marketing, establishing himself as a thought leader in the martech industry. He is a frequent speaker at industry conferences and events, sharing insights on digital strategy, marketing automation, and consumer engagement. His presentations offer clarity, practical advice, and a comprehensive understanding of both technical and business challenges in modern marketing.

Dashkov’s contributions to the field include published articles, panel discussions, and workshops designed to help marketing professionals leverage technology. He has addressed the challenges of implementing large-scale digital initiatives, highlighting the importance of adaptability and ongoing learning. Dashkov’s achievements and public speaking engagements position him as a recognized voice in marketing technology, encouraging organizations to adopt innovation and achieve meaningful results.