Herb Mast

Herb Mast is an executive coach, author, and keynote speaker specializing in automotive leadership development. Mast has focused his career on supporting automotive dealerships and their leaders in achieving organizational health and effective leadership culture. As founder and CEO of HealthyDealer, a leadership development organization serving the automotive industry, Mast is recognized for his expertise in leadership, organizational health, and dealership management.

In the early part of his career, Mast founded and grew multiple companies, developing his own leadership skills. He later shifted his focus to developing leaders and supporting teams and organizations in achieving success through intentional practices. As president of COHESION, Mast provides executive coaching, consulting, and workshops aimed at improving leadership, teamwork, employee and customer care, and overall organizational effectiveness within the automotive sector.

Mast has worked with automotive organizations to enhance culture, communication, and teamwork. He is known for helping leaders identify gaps in their knowledge and connect key concepts to improve performance. Mast emphasizes that teamwork, culture, communication, and organizational health are outcomes of strong leadership.

He is the author of "Intentionality For Leaders: Why and How Some People, Teams, and Leaders Achieve More and How You Can Too," which outlines practical frameworks for leadership and intentionality. The book is available in print and as an audiobook narrated by Mast. His work has been acknowledged by industry leaders, including Alan Mulally, former CEO of Boeing Commercial Airplanes and Ford Motor Company.

Mast shares leadership insights through speaking engagements, executive coaching, and writing for his blog at HealthyDealer.com. His approach equips automotive dealership leaders and teams with strategies to foster positive workplace culture, effective communication, and purposeful leadership.