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Guillem Graell
Guillem Graell Biography
Guillem Graell is an entrepreneur and seasoned Chief Brand Officer with 18+ years of experience building global brands across the sports and FMCG industries. As Chief Marketing Officer of FC Barcelona (2017–2021), he led the club’s transformation into one of the world’s most valuable and influential “LoveBrands,” tripling digital revenue and driving a direct-to-fan strategy that generated over €1B. He also launched Barça Studios and Barça TV+, expanded the club’s global digital footprint to 400M+ followers, and pioneered initiatives across NFTs, esports, and subscription platforms.
Prior to FC Barcelona, Graell held roles at leading organizations including P&G, Reckitt Benckiser, Chupa Chups, Codorníu Group, and Accenture. He is currently Co-founder and Managing Partner of D2F, focused on helping sports and entertainment brands deepen and monetize fan relationships.
A recognized expert in brand leadership and digital strategy, Graell also teaches at UPF Barcelona School of Management and ESADE, and delivers keynotes on building emotionally resonant, high-growth global brands.
All American Speakers Bureau is a full-service talent booking agency providing information on booking Guillem Graell for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Guillem Graell speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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Please Note: All American Speakers Bureau is a full-service talent booking agency providing information on booking Guillem Graell for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Guillem Graell speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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