Greg Verdino

Greg Verdino is a business futurist, keynote speaker, and entrepreneur specializing in digital transformation, artificial intelligence, and technology strategy. Verdino has spent more than 30 years advising organizations, including over 50 Fortune 500 companies, and has held senior leadership roles at multiple technology start-ups. He has guided major brands in developing and executing transformation strategies. Verdino is the author of "Never Normal: Uncommon Ideas for Leaders Who Won't Settle for the Status Quo" and "microMARKETING: Get Big Results By Thinking and Acting Small."

Verdino previously served as executive vice president at social business firm Dachis Group, joining through its acquisition of crayon, where he was chief strategy officer. He has also led digital innovation for Digitas and held roles in media, marketing, sales, and general management at Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi. This experience across agency and technology sectors provides Verdino with a multidimensional perspective on business evolution and competitiveness.

Verdino is the founder of CognitivePath, a strategic AI consultancy focused on helping organizations leverage generative AI to improve productivity, creativity, and performance. He holds a graduate-level certificate in AI strategy from Cornell University's SC Johnson College of Business and a certificate in AI ethics from the London School of Economics and Political Science. Through CognitivePath, Verdino has partnered with the Association of National Advertisers to produce reports on marketing AI and deliver AI workshops for enterprise clients.

As co-creator of "The Adapt Manifesto," Verdino works to align leaders around principles for organizational adaptability. He is also co-host of "No Brainer: An AI Podcast for Marketers," which explores the impact of artificial intelligence on media and marketing and provides insights for business leaders. Verdino has been featured as an expert in media outlets such as Bloomberg Business, CNN, eMarketer, New York Times, Raconteur, and Wall Street Journal.

A professional member of the National Speakers Association, Verdino has delivered presentations at corporate and association events worldwide, addressing audiences ranging from executive gatherings to large auditoriums. Consulting and speaking clients have included the Kingdom of Jordan, Lincoln Financial Media, Allianz SE, Campbell Soup, Coca-Cola, Cisco, Hershey, Novartis, Sanofi Pasteur MSD, and Thales Group. Verdino provides practical guidance on digital disruption, AI strategy, and business innovation for leaders navigating change.