Twenty years on, Gerald Ratner’s gaffe is still famous in the British Retail industry as an example of the value of branding and image over quality. Such gaffes are now often referred to as “Doing a Ratner”.
His story of Riches-to-Rags disaster at his very own hands fascinates and intrigues. It will be an inspiration to many who have experienced rejection, loss and humiliation. Gerald Ratner has come full-circle and is enjoying success second time around.
He is in the press and media more often now for being successful than for self-sabotaging his own business. A musical documentary and TV series are testimony to that.
All American Speakers Bureau is a full-service talent booking agency providing information on booking Gerald Ratner for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Gerald Ratner speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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Please Note: All American Speakers Bureau is a full-service talent booking agency providing information on booking Gerald Ratner for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Gerald Ratner speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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