Georgina Wilson-Powell

Georgina Wilson-Powell is recognized for her expertise in sustainable living and editorial leadership, with more than 20 years of experience in print and digital media. As an editorial director, founder, and brand and trend consultant, Wilson-Powell has contributed to outlets including Time Out, Lonely Planet Traveller, BBC Good Food, BBC Travel, and Morrisons, working across the UK, Ireland, and Dubai. Her career transitioned toward sustainability after extensive work as a travel and lifestyle writer, which led to a heightened awareness of environmental issues and a focus on eco-friendly content and sustainable travel.

Wilson-Powell founded Pebble, a sustainable lifestyle magazine that reached a wide audience and expanded into eco-festivals, online events, client programming, a digital community, and a newsletter. She has also launched Don't Miss, a hyper-local editorial brand focused on independent culture and community in coastal towns. Her work in sustainable media has influenced both readers and industry professionals seeking practical guidance on eco-conscious living.

As an author, Wilson-Powell has published several books, including "Is It Really Green? Eco Dilemmas Answered," which reached the top of the Amazon bestseller charts; "The Eco Conscious Travel Guide," which explores 30 circular trips across Europe by train with themes such as family, skiing, and hiking; and "365 Ways to Save the Planet," which offers daily actions and insights for greener living. She has provided sustainability consulting, including advising on the Travalyst launch, and regularly delivers talks on eco travel to booking platforms and hotel groups.

Wilson-Powell's editorial work spans global media, purpose-led brands, and high-growth organizations. She has been published in the Guardian, The Times, the Daily Telegraph, Financial Times, and the Independent, as well as a range of travel, food, and lifestyle magazines. She has served as Programme Director at The Sustainable Show and frequently leads workshops, moderates panels, and appears as a podcast guest on green issues. Her Substack has been recognized among the UK's best. Wilson-Powell continues to provide audiences with practical insights on sustainable living, eco travel, and environmental storytelling.