George Ludwig

George Ludwig is an authority on sales strategy and performance psychology, with more than 25 years of experience in sales, sales management, and training. Ludwig began his career by studying hundreds of books and success models on selling, distilling those insights into practical, step-by-step tools that have helped thousands of professionals achieve business success.

He field-tested his methods by founding and operating a real estate holding company and later advanced to executive management at Johnson & Johnson. Ludwig holds a degree from Indiana University's Kelley School of Business.

As an international speaker, trainer, and corporate consultant, Ludwig serves as president and CEO of GLU Consulting. In this role, he has worked with clients such as Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and Bank One to improve sales force effectiveness and performance. GLU Consulting also contributed expertise to The Hoopis Performance Network and LIMRA in developing "Trustworthy Selling," a program designed to enhance sales skills in the financial services industry using contemporary research and field-tested techniques.

Ludwig has dedicated his career to studying the skills, thinking patterns, and actions of top sales professionals, aiming to identify the key factors behind sales success. He is the author of "Power Selling: Seven Strategies for Cracking the Sales Code" and "Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business." "Power Selling" outlines seven core strategies used by high-performing salespeople, while "Wise Moves" has been recognized by leaders in the personal development field.

Ludwig is the founder of George Ludwig Unlimited and is a frequent contributor to trade publications and newspapers, including Selling Power, Sales and Marketing Management, Entrepreneur, Investors Business Daily, Time, and The New York Times. He is often interviewed for industry publications and newspapers. Outside of his professional work, Ludwig is a private pilot, triathlete, and marathoner, reflecting his commitment to peak performance across all areas of life.