Eric Weisberg is Global Chief Creative Officer at Doner, where he oversees creative across the agency’s offices in Detroit, Cleveland, Los Angeles and London for a broad range of clients, including Fiat Chrysler Automobiles, The Coca-Cola Company, DuPont, Harman, Serta, GEOX, Nestlé, Smithfield Foods and The UPS Store.
Trying to classify Eric is pretty tough. He’s built a reputation as a mobile expert and award-winning print, television and digital creative, but his best work is generally a blend of ideas, technology and media. His creative philosophy is pretty simple: make everything you touch better than the day before and try hard not to be a jerk doing it.
Prior to joining Doner, Eric was Global Executive Creative Director at JWT. There he was responsible for creating the agency’s first integrated creative group blending expertise in traditional, digital and CRM, and guiding his 50-person team to win every major award, including the first-ever Mobile Cannes Gold Lion for bringing Kermit and the Muppets to life with augmented reality for Band-Aid, and one of the first Lions for Creative Data in 2016. Eric's impact has led to a wide array of client solutions and creative executions, including filing product patents, reducing the stigma of mental illness with the #IWillListen social campaign, and creating #HowWeFamily for Tylenol, which resulted in a 17 percent increase in sales. Prior to JWT, he held positions at Leo Burnett, Saatchi & Saatchi and K2 Digital, where he worked with brands like Allstate, Delta Airlines, General Mills and Pfizer.
Named one of the “Most Creative People in Mobile Advertising” by Business Insider, Eric has also taught at the School for Visual Arts in New York and sits on the IAB Advisory Board. He currently lives in Detroit with his wife and son.
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