Elena Corchero

Elena Corchero is a designer specialising in smart materials, electronics for wearables and new prototyping technologies. Her work has earned many international awards, exhibitions and publications. Born in the Canary Islands, Elena studied Fine Arts in Spain, specialised in Interactive design in Germany, and is an alumni of MA Textile Futures at Central Saint Martins in London and a former MIT Media Lab Europe researcher.

In 2008 Elena founded her studio Lost Values in London to focus her work and research on the use of new technologies to challenge the role of an artisan, sustainability responsibilities and the multidisciplinary integration between science and art.

Elena has coined the term “Technology Artisan” and has also started teaching towards the development of an Academy. Many of her projects have evolved into innovative brands such as LFLECT, reflective wool products locally sourced and produced, ZIPPYKIT, designing smart materials educational toys, and ECOLORIUM an environmental brand that contributes to Skin Cancer Research.

Through many collaborations with other London based studios, Elena has developed smart textiles for clients such as Guinness, Cadbury, Hugo Boss and the London Olympics 2012

Inspired by Unruly’s co-founder Sarah Wood, Elena joined the Unruly family in early 2018 as a resident Futurist. As a believer in the power of brands and advertising to make the world a better place, Elena educates brands and publishers about the future of ambient technology in the home, and how it will affect the way they connect with audiences.