Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck and coauthor of The Power of Visual Storytelling and The Laws of Brand Storytelling.
After pioneering social media and digital marketing strategies for Fortune 500 brands such as Intel and Accenture, she co-founded a start-up that was acquired by Sprinklr, a customer experience management platform, where she served as Global Evangelist. She now helps global organizations build customer-centric digital transformation strategies.
Ekaterina’s thought leadership has been featured on CNBC, ABC, NBC, FOX News, Forbes, Fast Company, TechCrunch, CNN, WSJ, Inc., and Huffington Post, among others. She’s been consistently recognized by the industry and her peers for her innovative thinking: she was number three on Forbes’s World’s Top 40 Social Marketing Talent, and Fortune magazine included her on the list of the most impactful business people on social media, alongside Bill Gates, Oprah Winfrey, Arianna Huffington, Warren Buffet, and others.
When Ekaterina is not writing about digital and business innovation, she and her eight-year-old daughter coauthor children’s books. The first of a planned series, Amber and Sapphire: The Magic Spell, was published in 2017.
Walter holds a master’s degree in International Management from the Thunderbird School of Global Management.
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