Dr. Jon Finn

Dr. Jon Finn is a behavioral scientist, performance psychologist, and author whose work focuses on neuroscience, leadership, and human potential. Finn founded the Tougher Minds consultancy and holds three psychology-related degrees, including a PhD. His career began in sports psychology, where he collaborated with coaches, teams, and athletes, contributing to a team that won the English League One football title. He also worked with the Professional Golfers' Association, developing the "Pre-Shot" Training system to support professional players in performing under pressure and addressing the mental aspects of the game.

Finn is the author of "The Habit Mechanic: Fine-Tune Your Brain and Supercharge How You Live, Work, and Lead," a book that draws on neuroscience, behavioral science, psychology, and insights from world champions. The book features more than 30 self-improvement tools and has been used by over 10,000 people. Finn has contributed articles to The Telegraph, The Sunday Times, Forbes, and The Yorkshire Post, as well as several business publications.

Tougher Minds applies research from psychology, behavioral science, and neuroscience to help organizations develop resilient individuals, effective leaders, and high-performing teams. Finn and his colleagues have trained and coached more than 10,000 people, working with global businesses, startups, athletes, coaches, educational institutions, families, the UK government, and think tanks. Their work has appeared in The Sunday Times, The Sunday Telegraph, People Management, and T.E.S., and the team has published peer-reviewed papers in performance psychology. Clients include ING, Janus Henderson Investors, Aon, HSBC, Mercedes, Deloitte, the Professional Golfers' Association, Premier League football managers, the Rugby Football League, and England Athletics.

Expanding his work in habit science, Finn has focused on artificial intelligence and is the creator of Human–AI Performance Psychology. He is the author of "Train Your Brain for the AI Revolution." Through the Tougher Minds Brain State Intelligence framework, Finn and his team help organizations foster environments where human potential and AI collaborate effectively. As a TEDx speaker and founder of the Tougher Minds system, Finn explores the psychology of sustained change, peak performance, and the mental habits essential for leadership. His keynote speeches and training programs are grounded in psychology, behavioral science, neuroscience, and insights from business and sports, offering practical strategies for cognitive performance and leadership development.