DeAnna Leticia Spoerl

DeAnna Leticia Spoerl is chief brand officer and co-owner of Bear Icebox Communications, an award-winning strategic communications agency recognized on the 2026 Inc. 5000 list of America's fastest-growing private companies. As a brand strategist, entrepreneur, and leadership speaker, Spoerl helps organizations strengthen relationships, build resilient brands, and navigate challenges with clarity and confidence. Drawing from experience in executive communications, crisis strategy, client relations, and business growth, Spoerl equips audiences with practical tools for leading through uncertainty, building trust, and embracing change in an increasingly AI-driven world.

Known for blending strategic insight with authenticity and humor, Spoerl speaks on leadership, workplace resilience, personal branding, confidence, client experience, navigating career growth, and mindful leadership. She contributes to Entrepreneur, writing about leadership, managing stress, personal growth, and the human side of business, and has been featured in Forbes for her communications expertise. Spoerl is a certified meditation instructor through the Chopra Center and believes that the strongest leaders cultivate both external success and internal resilience.

Spoerl has moderated leadership discussions, including the nationally recognized Ugly Talk series, hosted professional development programs for Fashion Group International Chicago, and returned to Loyola University Chicago to speak with graduate business students on leadership, branding, and entrepreneurship. Whether addressing corporate teams, business leaders, universities, or conferences, she is known for delivering engaging, actionable presentations that leave audiences inspired to think differently, communicate more effectively, and lead with greater purpose.