Tyra Neal

Tyra Neal is a marketing executive and business strategist with experience in brand building and digital transformation. With a career spanning Fortune 500 companies and challenger brands, Neal has led marketing functions for organizations such as Luxottica, Estée Lauder, Shinola, and Vivid Seats. She is known for her expertise in digital marketing, social media, and e-commerce, orchestrating product launches and guiding brands through digital transformations that have increased consumer engagement and business performance.

As chief marketing officer at Shinola, Neal led initiatives that doubled brand awareness and increased online sales by 45 percent during a period of retail disruption. These efforts contributed to industry recognition, including Adweek naming Shinola as Coolest Brand in America and a placement on the Forbes CMO Next list. At Aveda, part of the Estée Lauder portfolio, Neal drove growth and purpose-driven engagement on a global scale. She has also been recognized by Business Insider as a CMO to watch, highlighting her influence in the marketing industry.

In addition to her operational achievements, Neal advocates for diversity, equity, and inclusion within organizations. Her experience spans retail, luxury, e-commerce, and technology, reflecting her versatility in the marketing sector. Neal is recognized for delivering measurable results and is a frequent public speaker on digital disruption, brand differentiation, and marketing measurement.