David Levin

David Levin is a UK-based social media creative known for his pioneering work in professional tweeting and digital content strategy. Levin began his media career with an internship at MTV, progressing to a junior news writing position before transitioning to freelance work. During this period, he created a Twitter account for a fictional East London pub, The Dolphin, which gained more than 25,000 followers and ranked among the top accounts during major cultural events such as the London Olympics and the BRITs. The account was featured in Time Out's "Favourite London Tweeters," and the Evening Standard referred to Levin as "the UK's first professional tweeter," a designation that contributed to his industry recognition.

Leveraging the success of The Dolphin, Levin was hired to manage social media for prominent brands and broadcasters. He served as a social media manager for BBC on the ninth series of "The Apprentice" and the second series of "The Voice," the latter achieving record-breaking engagement for the network. Levin also developed social content for brands including PG Tips and Adidas, specializing in tone of voice and shareable formats tailored for digital platforms. His expertise in creating platform-native content positioned him as a leading figure in the UK's social media industry.

Levin co-founded the social creative agency That Lot, assembling a team of writers, designers, videographers, and platform specialists to serve clients such as Channel 4, Jamie Oliver, Red Bull, B&Q, and "Have I Got News For You." Under Levin's creative direction, That Lot contributed to Channel 4 becoming the most viewed UK broadcaster on Facebook, reflecting the agency's focus on platform-first content. Levin, recognized as a Digital Emmy-winning writer and social content specialist, guided That Lot through its acquisition by Weber Shandwick, where it continued to operate as That Lot, A Weber Shandwick Company.

In addition to his agency work, Levin is a keynote speaker on topics including social media strategy, brand storytelling, entrepreneurship, and creative communication. He has presented at industry events such as SAScon and Twitter UK conferences, offering insights on audience building, niche development, and effective content creation. Levin's career trajectory, from freelance writer to co-founder of a leading social media agency, provides a perspective on the evolving landscape of digital marketing and content creation.