Dan Bennett

Dan Bennett applies behavioral science to solve complex business challenges, transforming how organizations understand and influence human behavior. As the leader of Ogilvy Consulting UK's Behavioural Science Practice, which he co-founded in 2012 with Rory Sutherland, Bennett has implemented evidence-based strategies for over 100 global brands, earning recognition from Cannes Lions and Nudge Awards.

Bennett's expertise bridges the gap between theoretical behavioral science and practical business applications, helping companies navigate market disruptions, optimize customer experiences, and drive sustainable behavior change. His work spans diverse contexts, from Silicon Valley technology development to public health initiatives in Mexico and retail optimization in South Africa.

Alongside consulting, Bennett has delivered talks in more than 20 countries at venues ranging from Harvard University to financial summits, national security briefings, and global marketing conferences such as Web Summit. He also curates and hosts Nudgestock, the world's largest festival of behavioral science.

Audiences leave Bennett's presentations with actionable frameworks for identifying hidden behavioral barriers, practical techniques for designing more effective products and services, and strategies for implementing behavioral interventions that deliver measurable results. His engaging delivery style makes complex scientific concepts accessible and immediately applicable.