Crystal Carter

Crystal Carter doesn’t just explain the future of technology; she helps the world’s most iconic brands build it. As the Head of AI Search & SEO Communications at Wix, Carter sits at the epicenter of the AI powered web, informing product strategy for almost 300 million users and collaborating with industry giants like Google, Microsoft, and Zapier. With nearly 20 years of experience driving growth for the likes of Disney, McDonald’s, and TripAdvisor, she has earned her reputation as a world-renowned strategist who transforms digital complexity into a decisive competitive advantage.

In an era of rapid AI disruption, Carter is the partner high-performing companies trust to stay ahead of the curve. She specializes in moving organizations past the "hype" to tactically implement AI and SEO strategies that drive measurable results. Known for her signature storytelling style, Carter excels at demystifying complex technical concepts, making them actionable for businesses of all sizes.

Whether through a keynote address or a hands-on workshop, Carter’s mission is to empower teams to accelerate AI adoption and amplify their brand presence. She doesn’t just keep her finger on the pulse of the industry, she helps her clients set it, ensuring they don't just keep up, but lead the way.