Chidi Achara

Chidi Achara is a creative entrepreneur at the intersection of brand, culture, and technology.

Chief Product Officer at Huge - a design & technology company with an exceptional record of creating innovative products and experiences for iconic brands such as Google, YouTube, Nike, Gucci, McDonald's, Verizon, Hublot, On Running, Planet Fitness, and more.

He leads a 700-person global org across strategy, design, technology, data, AI, and marketing, and co-led Huge’s sale to private equity firm AEA Investors in 2024, while rebooting new business growth in 2025 to an eight-year high.

He was formerly Chief Brand Officer at investing fintech Stash, supporting a $125M Series G raise while adding 1M customers, doubling revenue, and quadrupling Stash’s valuation to $3.2B within 18 months.

Previously, he served as Chief Creative Officer at Simon Property Group (SPG, $60B+ public market cap), leading global digital transformation, marketing, and branding for the world’s largest retail operator.

For the past five years, he’s been a Board Member at charity:water, an organization that has raised $1B+ to fund 197,000 water projects serving 20M+ people in 29 countries.

Achara’s thought leadership has been featured at key industry events and in leading media outlets, including CNBC, Fast Company, Wall Street Journal, and Bloomberg TV.

He is a graduate of Cambridge University and resides in Brooklyn, New York.