Charlotte Jones

Charlotte Jones is the Chief Brand Officer and co-owner of the Dallas Cowboys Football Club. For more than 30 years, she has overseen all business operations, strategies and applications surrounding the team's brand as it is presented to fans worldwide. Her experience has propelled her forward as one of the most innovative and versatile executives among women in professional sports and executives as a whole. Jones' vision and direction leads the Cowboys in brand marketing, fan engagement, stadium design, entertainment, licensed apparel, cause marketing and community relations.

Jones played a significant role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium, the renowned state-of-the-art venue that opened in Arlington, Texas in 2009. Under Jones' guidance, the venue has played host to some of the highest profile sports and entertainment events in the world - among those are Super Bowl XLV, the 2010 NBA All-Star Game, the 2014 NCAA Men's Final Four, the annual Cotton Bowl Classic and the first-ever College Football Championship game in 2015. She was instrumental in bringing the Academy of Country Music Awards to AT&T Stadium to celebrate the 50th anniversary, breaking ratings and attendance records, as well as WrestleMania 32, which broke WWE's all-time attendance record.

The stadium's signature element is one of the most prominent public art collections, the Dallas Cowboys Art Collection at AT&T Stadium and The Star in Frisco. Consisting of 98 commissioned and original works of art by 65 established and emerging contemporary artists, the collection is displayed on the walls and in the grand public spaces of the stadium and the world headquarters at The Star. In 2013, Jones and her mother, Gene Jones, were the recipients of the Texas Medal of Arts - Arts Patrons Award, presented by the Texas Cultural Trust. The Gene and Jerry Jones Family Arlington Youth Foundation continues to work with the Arlington Independent School District to create a unique program to expose students to the arts.

Jones played an influential role in the design and development of The Star in Frisco, the Dallas Cowboys World Headquarters, team training facility and event center located in Frisco, Texas. Opened in 2016, the 91-acre mixed-use development serves as the team's headquarters and a destination for shopping, dining, nightlife, sports rehabilitation, fitness, events, The Omni Hotel, luxury residential living and commercial real estate. For the past three years, the Ford Center at The Star played host to the Academy of Country Music Awards, and in 2025, The Star welcomed back the ACM's to celebrate its 60th anniversary. Douglas was integral in negotiating a five-year deal bringing the Dallas Open ATP 500 tennis tournament to the Star, which began in 2025. AT&T Stadium will host two major events in 2026 - the INDYCAR Grand Prix of Arlington and a tournament-high nine matches, including the semi-final, of the FIFA World Cup.

Recognized as one of the most prominent and impactful women in sports, Jones was named Chairman of the NFL Foundation in 2012 where she is responsible for spearheading the NFL efforts in youth football participation, health and safety, and community outreach. She is the first woman to serve in this position and is the first female executive in history to lead a major professional sports league charitable foundation. In 2014, she was appointed to the first NFL Conduct Committee, which endorses and enhances the new personal conduct policy for all NFL players and employees. She also serves on the Health and Safety Committee and the NFL's Legalized Sports Betting Committee. Concurrently, Jones is President of Dallas Cowboys Cheerleaders, serving as a judge for the internationally acclaimed dance team for over three decades. She was featured in "Making the Team," the longest running and highest rated series on CMT, and the docu-series "America's Sweethearts: Dallas Cowboys Cheerleaders," which reached #1 in the U.S. on Netflix.

In the philanthropy space, Jones became the first female to serve as Chairman of The Salvation Army's National Advisory Board from 2010-14. In 1997, she introduced a groundbreaking approach to fundraising on the worldwide stage by harnessing a Thanksgiving Day national television audience during the Cowboys halftime as the kickoff to The Salvation Army's National Red Kettle Campaign. Jones set the wheels in motion, helping the Army raise over three billion dollars and touch lives across the globe by combining the Dallas Cowboys and popular musical entertainers featured on network television during one of the most watched NFL games. Since that initial halftime presentation, which featured the musical talents of Reba McEntire, other major entertainers performing at the Thanksgiving halftime show included Randy Travis, Clint Black, Toby Keith, Destiny's Child, Sheryl Crow, Carrie Underwood, Kelly Clarkson, the Jonas Brothers, Keith Urban, Enrique Iglesias, Kenny Chesney, Selena Gomez, Pitbull with Ne-Yo, Luke Bryan, Eric Church, Thomas Rhett, Meghan Trainor, Ellie Goulding, Kane Brown, Luke Combs and Lainey Wilson. With an average viewing audience of 41.7 million, the 2023 Thanksgiving game enjoyed a halftime performance by the legendary Dolly Parton, which was the most watched of the regular NFL season and third most watched regular season game ever.

In 2017, Jones was inducted into the Arkansas Sports Hall of Fame for Football Administration. Jones' spirit of involvement in the local community extends far beyond the realm of professional football. Since 1989, she has been actively involved with leadership roles in a wide range of organizations that include: The Boys and Girls Clubs of America, Southwestern Medical Foundation, the President's Advisory Council for The Dallas Center for Performing Arts Foundation, a member of C200, TACA Board of Governors, The Salvation Army, The Rise School, Shelton School, Make-A-Wish North Texas Presidents Council, Dallas Symphony and the Super Bowl XLV Host Committee. She chaired the 2014 North Texas Final Four Host Committee, responsible for hosting and organizing the record setting men's basketball championship at AT&T Stadium. Jones serves as President of the Gene and Jerry Jones Family Foundation and the Gene and Jerry Jones Family Arlington Youth Foundation which enhances the quality of life for youth of the City of Arlington by funding programs and facilities dedicated to football and athletics, health and wellness, education and the arts. She also serves on the SoftBank Advisory Council. She is a member of the James Madison Council, a philanthropic advisory group for the Library of Congress.

Since 2020, Jones has proudly served as Chairman of the National Medal of Honor Museum Foundation. The Museum and Griffin Institute opened in Arlington Texas in March 2025. It was designed to preserve and share the remarkable stories of the fewer than 4,000 individuals who have received the Medal of Honor and the 40 million members of the Armed Forces they served alongside.

A native of Little Rock, Arkansas, Jones travels across the country speaking on philanthropic initiatives, brand innovation and cultivating the most valuable sports franchise in the world. She is a graduate of Stanford University and a proud mother of three children: daughter Haley, and sons Shy and Paxton, and one grandchild.