As President of the Nike Brand, Charlie Denson is responsible for leading the strategy of the world’s most distinctive, authentic and connected brand in sports, including oversight of the company’s major, global categories: Action Sports, Basketball, Football (Soccer), Men’s Training, Running, Sportswear, and Women’s Training, as well as the Jordan Brand and Nike Golf.
After more than three decades, Denson has developed a deep expertise of the athletic consumer products industry and been instrumental in growing Nike to become one of the world’s biggest brands. Starting as an assistant manager at Nike’s first retail store in Portland, Oregon in 1979, he learned the business from the ground up and understands the importance of creating and maintaining a strong connection with consumers.
In his career, Denson ran the company’s U.S. and European operations and pioneered Nike’s expansion into China, India and Brazil. He’s been a constant innovator in developing sales and distribution strategies and driving global growth as Nike expanded into more than 160 countries. Nike Brand revenues surpassed $21 billion in FY12, a growth of 16%.
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