Cate Trotter

Cate Trotter is a globally recognized innovation strategist who helps organizations in retail and the built environment turn complex challenges into measurable growth. A qualified Chief Innovation Officer, she has led innovation on one of Australia’s largest infrastructure projects, using ISO-certified frameworks to identify efficiencies worth millions and to build business cases for projects worth over £1 billion in opportunities.

Drawing on 15 years of international innovation experience, Trotter has advised and inspired global brands including Chanel, Samsung, Lego, Mercedes, Nike and Microsoft. She has designed and delivered executive workshops, including a program for Coty that identified $2-plus million in savings, and similar strategic sessions for other global firms. Having founded and sold two businesses and built her own digital tools to accelerate innovation, she brings first-hand insight as well as boardroom perspective. She is sought out by senior leaders from Unilever, L’Oréal, Carrefour, Aggregate Industries and Hugo Boss, equipping them with fresh perspectives on what’s next.

Known for her ability to cut through noise, make sense of change and energize audiences, Trotter shares non-obvious insights on innovation, AI and transformation. She regularly delivers keynotes to audiences of up to 1,500, equipping leaders to act with clarity and confidence.