Bryan Eisenberg

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books Call to Action, Waiting For Your Cat to Bark? and Always Be Testing. Eisenberg has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is the co-founder and Chairman Emeritus of the Web Analytics Association. Eisenberg also serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Eisenberg is the recognized authority and pioneer in online marketing, improving online conversion rates, Persuasion Architecture, and persona marketing. He was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus and and was selected as one of the inaugural iMedia Top 25 Marketers.

Eisenberg has been a featured expert by The Wall Street Journal and The New York Times and been quoted in Business 2.0, CXO Europe, Advertising Age, CNN, Forrester Research, Jupiter Research, The Miami Herald, Publish, Internet Advertising Report (IAR), The Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft's bCentral, MarketingSherpa, The Toronto Star, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and improving online conversion rates.

In 1998, Eisenberg co-founded FutureNow Inc., and the company has been helping businesses generate more engagements, leads, subscriptions, and sales with its unique framework he helped develop, Persuasion Architecture

1. Social Media is Not Media

We've hated the name, but loved the medium, all along. It's social but it's not media! The biggest problem with the term "social media" is that it isn't media in the traditional sense. Twitter, Facebook, LinkedIn, and all the others social networking platforms aren't media; they are platforms for interaction and networking. All the traditional media — print, broadcast, search, and so on — provide platforms for delivery of ads near and around relevant content. Social media are platforms for interaction and relationships, not content and ads. Building and deepening relationships is hard work, not simply something you can buy like media.

We can't change the name at this point but what can we do to give companies more realistic expectations and the skills to make these platforms benefit their businesses?

1. The Golden Rule of Marketing: 2009 and Beyond

The golden rule states that he who has the gold rules. However, today's customers have the gold and they are clearly in control of their power that is the outcome of the transparency of choices interactive marketing offers. Marketers are venturing into new, unfamiliar territories, juggling multi-channel strategies, allocating ad dollars among media, and trying to maximize new technologies — all at a time when consumers seem to find it easier than ever to bypass and ignore those efforts.

Today's marketers are also being held to an unprecedented standard of accountability. The answer can't be to A/B test everything and see what sticks. New York Times bestselling author, Bryan Eisenberg will show you a how to persuade these redefined customers as they ignore marketing.

1. Always Be Testing: Marketing Optimization in Challenging Times

Tough times call for tough measures. While media costs rise, marketing budgets shrink; yet, demands for accountability increase. Many businesses are starting to believe that flat revenues are the new up. Now more than ever before, organizations must optimize their marketing efforts so that every marketing dollar invested yields the maximum return on investment.

Testing seems to be the flavor of the day and A/B or multivariate testing has become a technical darling. Do you know where to begin? What exactly should you test? How do you get corporate buy-in? How can you maximize returns on testing investment? What do you have to do to go from a culture of having to "always be right" to one of "always be testing?" In this session, Bryan Eisenberg will tell you what you need to know about customers, testing and persuasion in these challenging times.

1. Post-Click Marketing: Maximizing Conversions Once Visitors Arrive

No one but search engines and media properties make money from people clicking on ads. If you rely on sales of products or services, the revenue is a consequence of being seen as relevant to your visitors' needs. After that click you must also instill trust, persuade visitors that you solve their problem, and that it's simple to buy from you. The original conversion guru, New York Times bestselling author and ClickZ columnist, Bryan Eisenberg, will be presenting proven ideas on what to provide visitors after they click through.

Bryan will explain how to transform your visitor's journey from first click all the way to the completion of your website's forms (both retail and lead gen) to maximize conversions. You'll learn the magic three questions that have made companies like Dell, Overstock, HP, 1-800 Flowers, Acceller, Shoeline, and CafePress millions of dollars. This fast-paced presentation will provide you with a to-do list to take back to the office to boost your marketing efforts.

1. Beyond Aesthetics: How Imagery Persuades Consumer Behavior

Bryan examines the role that images and videos play in persuading consumer behavior. He'll discuss how to use images effectively in online marketing, with tips for designers who want to add more client value from an SEO and conversion perspective.

1. 21 Secrets of Top Converting Websites

The average conversion rate for a website is around 3%, but many websites convert at 10% or higher. What do they do that you may not be doing? Bryan Eisenberg, who has been helping companies improve their conversion rates since 1998 will reveal 21 of his most valuable tips that will help you increase your conversion rate. In this fast paced session you’ll find relevant examples from retail sites, B2B sites, publishers and everything in between. You’ll learn the key principle of GTC – Get the Cash! You''ll never be able to look at a website the same way again.

1. The Future Shopper: How Offline is the New Online

Nobody argues about if search, social, and mobile technologies impacted customerS' minds and buying behavior over the last five years. Today companies worry about keeping ahead of their competition; while the truly critical issue is keeping pace with their customers. Technological and social advances are forcing companies to embrace authenticity, improve customer experiences, or suffer the consequences. This session will show you how the convergence of communications, logistics and financial technology continue to evolve, as they always have, in order to reduce the friction in the customers' buying process. You will understand all the ways these technologies will change our professional and personal lives in the near future. If your company isn't prepared to handle this future, it could be after this session!

1. Other topics include:

·Kaizen and the Customer Revolution

·Call to Action

·Waiting For Your Cat to Bark

·Accidental Marketing

·Trim the Fat