Bruce Buffer

Bruce Buffer is one of the most recognizable voices in sports and a central figure in the rise of mixed martial arts as a global phenomenon. Best known as the official Octagon announcer for the Ultimate Fighting Championship (UFC), Buffer has been introducing main events since 1996, delivering his signature catchphrase—“It’s time!”—with an energy and gravitas that has become synonymous with championship-level competition. His commanding presence and meticulous attention to fighter introductions have helped elevate UFC bouts into major sporting spectacles.

Before becoming a household name in combat sports, Buffer built a diverse professional background that included business, real estate, and entertainment. He also worked as a talent agent and entrepreneur, experiences that sharpened his skills in branding, promotion, and performance. These foundations proved instrumental in shaping his distinctive announcing style and his ability to connect with both live audiences and millions of viewers worldwide.

Beyond the Octagon, Buffer has expanded his influence as a speaker, brand ambassador, and author. He co-founded The Buffer Partnership, a business venture with his half-brother, legendary boxing announcer Michael Buffer, and has been involved in a range of commercial and media projects. Buffer is also a sought-after motivational speaker, sharing insights on personal branding, discipline, and high-performance mindset drawn from decades at the center of elite competition.

Through his voice, presence, and professionalism, Buffer has played a pivotal role in legitimizing and popularizing mixed martial arts.