Bridget Brennan

Bridget Brennan is a pioneer in developing business strategies that appeal to women, the world's most powerful consumers. She is the CEO of the business strategy firm Female Factor and the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers. Her book was called "essential reading" by The Wall Street Journal, "required reading for anyone burdened with a Y chromosome" by Fortune Small Business, and a "top ten marketing book of 2009" by MediaTrust.

A recipient of numerous industry awards, Brennan was named "US Public Relations Agency Practitioner of the Year" by PR News for her work in applying gender psychology to communications. She has served as an instructor in marketing communications at Northwestern University's graduate program in the Medill School and has guest lectured at the Kellogg School of Management - the top-ranked business school in the US - and at industry conferences worldwide. She is a member of the Forbes Executive Women's Advisory Board.

Brennan developed her expertise as an agency executive, creating programs for major clients such as Whirlpool Corporation, Johnson & Johnson, Pizza Hut, Colgate Palmolive, United Airlines, and AT&T, among others. Prior to founding Female Factor, she ran the consumer marketing practice of Edelman's Zeno Group and founded that agency's Speaking Female division. She is a founder of the Marketing to Moms Coalition and a member of the Network of Executive Women and the National Speakers Association. Bridget Brennan is a graduate of Texas A&M University.