Over the course of her career, Bozoma “Boz” Saint John has earned a formidable reputation as a trail blazing brand marketing executive and change agent. With almost 20 years of experience that spans multiple industries including digital music/entertainment, consumer packaged goods, fashion, sports and automotive, Saint John is uniquely qualified for her current role as the Chief Marketing Officer at Endeavor.
Prior to Endeavor, Saint John was appointed into the newly established role of Chief Brand Officer at Uber in June 2017 to utilize her years of expertise in combining her pop culture savvy, analytical consumer insights, and the ever changing media landscape to build a deeper, more meaningful connection between Uber and its drivers and riders.
Saint John rose to fame in tech circles during her role as the Head of Global Consumer Marketing for Apple Music and iTunes (including iTunes movies, iBooks and Apple News) where she spearheaded campaigns geared towards growing consumer brand recognition, loyalty and equity around the world. Saint John even stepped in front of the camera to represent the brand in a memorable commercial for Apple Music featuring James Corden, alongside Apple executives Eddy Cue and Jimmy Iovine which premiered on the 2016 Emmy Awards. However, her most electrifying moment at Apple was when Saint John stole the show at Apple’s keynote World Wide Developers Conference when she introduced the new user interface for Apple Music. Following her presentation, Buzzfeed called her the "coolest person to ever go on stage at an Apple event.”
Before Apple Music and iTunes, Saint John was head of the Music and Entertainment Marketing Group at Pepsi-Cola North America, where she drove breakthrough, integrated & sustained consumer engagement plans for brands across the soda giant’s beverages portfolio (Pepsi, Mountain Dew and Aquafina) by engaging tastemaker-consumers using various channels in print, online, grassroots, events, and retail vehicles. During her tenure, she developed programs with some of the world's biggest stars like Kanye West and Michael Jackson. It was also during this time that Saint John worked on the highest profiled sports event with the NFL for the Super Bowl Halftime Show.
Prior to Pepsi, Saint John served as Vice President of Marketing for Ashley Stewart (a women’s fashion brand) as well as managed accounts at advertising agency Arnold Worldwide and Spike Lee's SpikeDDB.
Saint John has been recognized for her breakthrough work by both the industry and her peers, having been inducted into the American Advertising Federation Hall of Achievement in 2014. She currently sits on its Executive Committee. She was named 2016’s Executive of the Year by Billboard Magazine, featured in Fortune Magazine’s Disruptors, Innovators & Stars 40 Under 40 feature, Billboard’s Top Executives 40 Under 40 and Power 100 lists, Fast Company’s 100 Most Creative People, Ad Age’s 50 Most Creative People, and Ebony Magazine’s 100 Powerful Executives, among many others.
In spite of all of her professional accomplishments, Saint John recognizes her greatest job is as mother to her 9 year old daughter, Lael. After the death of her husband Peter to cancer in 2013, Saint John also took on the efforts of fundraising for cancer research, and was recognized by the TJ Martell Foundation at their Women of Influence gala for her devotion to the cause.
Saint John was born in Middletown, CT, but spent her early childhood in Nairobi Kenya, Washington DC, and Accra Ghana, before immigrating to Colorado Springs CO when she was 12 years old. She received her Bachelor’s degree in English and African American Studies from Wesleyan University.
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