Bob Troia

Bob Troia, known as Quantified Bob, is a technology entrepreneur and citizen scientist recognized for his contributions to the biohacking and Quantified Self movements. Troia's career in technology covers more than two decades, encompassing the evolution of the World Wide Web, online communities, social networks, social media platforms, and the development of consumer health and wellness technologies, artificial intelligence, machine learning, mobile applications, and blockchain.

Troia has founded several digital marketing and technology companies, including Affinitive, a word-of-mouth and social media marketing agency acquired by Project: WorldWide. Affinitive was an original member of the Word of Mouth Marketing Association, a Facebook Preferred Marketing Developer, and recipient of multiple industry awards. He later co-founded Awesome Labs, a studio focused on health, wellness, and emerging technology, and established OPTML, a consulting and coaching venture. Awesome Labs developed products such as SuppTrack, a smart supplement tracking tool; Awesome Breathing, a guided breath pacer; and PepCalc, a peptide calculator app.

Troia documents his work at QuantifiedBob.com, focusing on data-driven citizen science, health optimization, human performance, longevity, and personal wellness. His extensive self-tracking explores the impact of biohacking tools, supplements, and lifestyle interventions on metrics such as weight, sleep, and mood. Through OPTML, Troia advises individuals and organizations on using data-driven strategies to enhance performance, health, and longevity, working with professionals across industries including poker, athletics, business, finance, culinary arts, music, and medicine.

Troia has spoken at international conferences such as the Quantified Self Conference and Biohacker Summit, and has appeared on media outlets including CBS News Sunday Morning, PBS NewsHour Weekend, National Geographic Explorer, CBC, and SBS-TV. His work has been featured in Fast Company, Men's Fitness, and Outside, as well as on health and wellness podcasts. Troia is known for translating complex data and emerging science into practical insights for audiences in health technology, wellness, and entrepreneurship.