Vincent Edward "Bo" Jackson (born November 30, 1962) is a former baseball and football player. He was the first athlete to be named an All-Star in two major American sports, and the only professional athlete in history to be named an All-Star in both baseball (MLB) and football (NFL).
In football, he played running back for the Los Angeles Raiders of the National Football League. In baseball, he played left field and was a designated hitter for the Kansas City Royals, the Chicago White Sox and the California Angels of the American League in Major League Baseball.
While playing college football at Auburn University, he won the 1985 Heisman Trophy, the prize annually awarded to the most outstanding collegiate football player in the United States. He also ran a 40-yard dash in 4.12 seconds (hand-timed), which is still the fastest verifiable 40-yard dash time ever recorded at any NFL Combine. A hip injury severely impaired his professional baseball career, and ended his NFL career.
In 1989 and 1990, Jackson's name became known beyond just sports fans through the "Bo Knows" advertising campaign, a series of advertisements by Nike, that starred Jackson alongside Rock and Roll Hall of Fame musician Bo Diddley, promoting a cross-training athletic shoe named for Jackson. Jackson's elite talent in multiple sports has given him the reputation as one of the greatest athletes of all time.
Jackson is also an advocate for those struggling with ALS. He, along with former University of Alabama running back Tony Nathan, were the featured speakers at the second annual fundraising event benefiting the ALS Association Alabama Chapter in 2016.
“Debilitating diseases don’t discriminate,” Jackson said. “They don’t care how much money you’ve got, how big your house is. They don’t care how many cars you drive or how many employees you have under you. It can hit anywhere.”
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