Babs Rangaiah is the Executive Partner of Global Marketing for IBM's iX division. Previously, he was the Vice President of Global Media Innovation & Ventures for Unilever. In this capacity he was responsible for leading Unilever’s Global New Media vision & strategy and worked closely with the Unilever Ventures team to seek out new digital investment opportunities.
Prior to this, Rangaiah was the Vice President of Global Communications Planning for all Unilever Global Brands and was based in their London Headquarters. He oversaw a team that worked with Global Brands to infuse New Media Strategy and Integrated Channel thinking into the creative development process.
Under his leadership, Unilever has become recognized as one of the best and most innovative companies in its use of the Media space. In 2007 & again in 2011 , Unilever was named “Digital Marketer of the Year” by Advertising Age & in 2008 was named CPG marketer of the Year by MediaPost. Rangaiah was also named one of Advertising Age’s 2007 Media Mavens, one of OMMA’s 2008 Media All-Stars, one of The Internationalists “2009 International Marketers of the Year”, one of The Media Festivals, 2010 Media Executives of the Year, Digidays 2011 top marketing “tweeter” and most recently was named one of 2013’s top 100 Global Marketing Leaders by the Internationalist.
Prior to joining Unilever, Rangaiah spent 3 ½ years as the Vice President of Media for the interactive firm AGENCY.COM and several years in traditional media planning at DMB&B, most recently as Vice President, AMD on Procter & Gamble.
Rangaiah was born just outside Bangalore, India, has lived in London, UK for the last 5 years and currently resides in Scarsdale, NY with his wife and three children.
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