Atif Rafiq

Atif Rafiq is a digital and technology executive with experience leading large-scale transformations at major consumer brands. Former executive at McDonald's, AOL, Yahoo, and Amazon.

As chief digital officer at McDonald's, Rafiq guided the company in adopting digital platforms, mobile ordering, and data-driven customer engagement, enabling the fast-food chain to compete in a technology-driven marketplace. His work demonstrated an ability to implement emerging technologies into practical, revenue-generating customer experiences at scale.

Before and after his time at McDonald's, Rafiq served in senior roles at technology and media firms, focusing on digital strategy, product innovation, and organizational transformation. In these positions, he oversaw initiatives that integrated traditional business models with digital ecosystems, guiding companies through cultural and operational changes necessary for adopting customer-centric technologies.

Rafiq is active in discussions about the future of work, leadership, and digital disruption. He appears at conferences and industry events, speaking on topics such as innovation, building agile organizations, and leading change in established environments. Drawing from his experience at global brands and technology companies, he provides insights on navigating complexity and maintaining organizational relevance.

Rafiq has contributed thought leadership on driving transformation within large companies, addressing challenges such as stakeholder alignment, technology modernization, and corporate culture change. His executive experience and cross-industry perspective inform his advisory and speaking roles, where he focuses on digital strategy and organizational reinvention.