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Asleep At The Wheel Speaker Agent

Asleep At The Wheel

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Asleep At The Wheel Biography

Fifty years ago, Asleep at the Wheel’s Ray Benson wrote in his journal that he wanted to form a band to bring the roots of American pop music into the present. It seemed like an ambitious goal for a 19-year-old, yet Benson has done exactly that – traversing the globe as an ambassador of Western swing music and introducing its irresistible sound to generation after generation. Although the lineup has changed countless times since its inception, Benson’s mission has never wavered.

That merging of past and present is effortlessly woven throughout two of the band’s new releases. First, their Better Times EP compiles three new tracks: “All I’m Asking,” a rousing plea for a second chance; the hopeful title track, about getting back to life as it once was (namely, before the pandemic); and “Columbus Stockade Blues,” a traditional tune arranged in the spirit of Willie Nelson and Shirley Collie’s 1960s version. Then, in the fall, a career retrospective recorded with the new band -- and a few special guests -- will carry Asleep at the Wheel back onto the road, where they’ve remained a staple for five decades.

Raised in Philadelphia, Benson dropped out of college in 1969 and moved to a farm near Paw Paw, West Virginia, to figure out how to put a band together with two friends, Lucky Oceans and LeRoy Preston. Although he gravitated toward honky-tonk and swing music, Benson stood on the opposite side of the generation gap – a young man opposed to the Vietnam War.

Then, in 1970, two hippie buses pulled up to the farm looking for the band they’d heard about. Inside were a ragtag group of musicians calling themselves the Medicine Ball Caravan and they invited Asleep at the Wheel to open their upcoming show in Washington D.C. The fledgling band at this time was centered around guitar, steel guitar, bass and drums. When Benson booked Commander Cody for a double bill in D.C., the cosmic country legend encouraged them to give the Berkeley, California, a try. The group arrived out West in August 1971 and started booking shows in the East Bay clubs. Word of their Tuesday night gigs reached Van Morrison, who loved country music and asked to play a show with them. Around this time, when Rolling Stone asked if that pop star was excited about any new bands, he name-checked Asleep at the Wheel. That’s when, as Benson remembers, “the L.A record companies came running.”

Then everything happened fast. The band paid its dues by touring as country singer Stoney Edwards’ band in 1971. A year later, their United Artists debut album sold well in Oklahoma and Texas. In February 1973, they moved to Austin, Texas, encouraged by Doug Sahm and Willie Nelson; that same day, Epic Records issued the band’s second album. When that deal unraveled, they joined the Capitol Records roster. One of the band’s compositions, “The Letter That Johnny Walker Read,” became a national Top 10 country hit in 1975. For the remainder of the decade, Asleep at the Wheel rode the wave of success, charting multiple singles and developing an international following. The Academy of Country Music named them the top touring band for 1977. The band won the first of 10 career Grammys in 1979.

By 1981, the band faced a turning point. Most of its members had departed and the disco craze stood in direct contrast to Asleep at the Wheel’s authentic approach. While the band still played shows, they went without a label deal for six years. Benson made ends meet by producing commercials for Budweiser. The 1990s put Asleep at the Wheel back on the map permanently, with the band regularly playing between 180 and 200 dates a year. Benson enlisted the top country artists of that era for an outstanding pair of Bob Wills tribute albums, a move that solidified the band’s focus on Western swing. When a duet version of “Roly Poly” with Dixie Chicks impacted country radio in 2000, Asleep at the Wheel became that rare country band to chart across four consecutive decades.

Fifty years in, Asleep at the Wheel represents an important cornerstone of American roots music, even though some of its members and audiences represent a new generation. That far-reaching appeal remains a testament to Benson’s initial vision.

All American Speakers Bureau is a full-service talent booking agency providing information on booking Asleep At The Wheel for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Asleep At The Wheel speaking fees, availability, speech topics and cost to hire for your next live or virtual event.

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Please Note: All American Speakers Bureau is a full-service talent booking agency providing information on booking Asleep At The Wheel for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Asleep At The Wheel speaking fees, availability, speech topics and cost to hire for your next live or virtual event.

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