April Sabral

April Sabral is a leadership expert, author, and entrepreneur with extensive experience in retail management and leadership development. Beginning her career as a part-time sales associate at age 17, Sabral advanced to the role of senior vice president, overseeing 300 stores across three continents. This progression provided her with a comprehensive understanding of building high-performing teams in the retail industry. Sabral has led teams for brands including Apple, Starbucks, Gap, Armani Exchange, Paul Smith, Holt Renfrew, and DAVIDsTEA, focusing on leadership strategies that enhance workplace culture and operational performance.

Sabral founded RetailU, an online leadership development platform for field leaders in retail, offering leadership training through concise learning modules and practical exercises tailored to the needs of retail professionals. She is a certified coach with the John C. Maxwell Team and the World Association of Business Coaching and has trained thousands of leaders using her proprietary frameworks. Sabral is also a member of the Forbes Coaches Council.

Sabral authored "The Positive Effect," a leadership book and workshop series that provides actionable tools for leaders. The workshops have been implemented by global brands such as Luxottica, Compass Group, and Indochino. She co-authored a second book for educators, which reached the top position in Amazon's New Releases for Teachers category. Her book "Incurable Positivity" also appeared on Amazon's Best Sellers list in the self-help new releases section.

Sabral launched the Positive Effect Certification, a train-the-trainer program that certifies coaches and facilitators to deliver her leadership systems globally. Her book "Positive Accountability" introduces a 9-Step Accountability Framework, which has been used in workshops with thousands of leaders to drive organizational culture and results.

Sabral has been recognized by RETHINK Retail as a Top Retail Expert for three years and named among the Top 100 Global Women Entrepreneurs of the Year by the Global Women's Club. The National Retail Federation has acknowledged her as a Top Global Retail Author. Her work has been featured in Forbes, USA Today, NY Weekly, and other major media outlets. Sabral launched AskApril.AI, an AI-powered platform for leadership coaching and communication, reflecting her commitment to integrating technology with leadership skill development. Her mission is to positively impact one million leaders worldwide by advancing leadership development in the modern workplace.