Andrew Shapiro, Broadscale's founder, has spent the last two decades working at the nexus of new technologies and societal transformation -- with a focus over the last dozen years on energy and environmental innovation and before that on information technology and globalization.
In 2000, Andrew founded GreenOrder, a strategic advisory firm that has worked with more than 100 enterprises to make energy and environmental innovation a source of competitive advantage. Highlights include working with GE's leadership since 2004 on the creation and execution of its multi-billion dollar ecomagination initiative; counseling GM for five years on strategic issues including the launch of the Chevrolet Volt; and serving as the green advisor for 7 World Trade Center, NYC’s first LEED-certified office tower.
Other clients have included Alcan, Allianz, Bloomberg, BP, Bunge, Citi, Coca-Cola, Dell, Disney, Duke Energy, DuPont, eBay, Hines, HP, JPMorganChase, KKR, McDonald’s, Morgan Stanley, NASDAQ OMX, National Grid, NBC Universal, NRG, Office Depot, Pfizer, Polo Ralph Lauren, Simon Property Group, Staples, Target, Tishman Speyer, TXU, and Waste Management. Andrew and GreenOrder also co-founded the US Partnership for Renewable Energy Finance (US PREF). In 2008, Andrew and his partners successfully sold GreenOrder to LRN, a global advisory and solutions firm, and he continued to lead the firm through 2011.
Before GreenOrder was sold in 2008, Andrew and his partners spun out GO Ventures, a subsidiary they had created to incubate and invest in environmentally innovative businesses. GO Ventures has cofounded and financed California Bioenergy, Class Green Capital, and GreenYour.com. In 2011, Andrew led the sale of GreenYour.com to Recyclebank and joined Recyclebank’s Sustainability Advisory Council. He also has been an investor in, and advisor to, more than a dozen other companies.
Fortune’s Marc Gunther recently described Andrew as “green business’s go-to guy.” He has also been profiled in a New York Times feature, “A Dollars-and-Cents Man with a Green Philosophy,” as well as in Inc.’s Green 50 and Outside’s “Enviro All-Stars.” He has been a visiting faculty member at Yale and Columbia, his writing has appeared in diverse publications (from Wired, the New York Times, and Harvard Business Review online to Foreign Policy, The Nation, and GreenBiz), and he has appeared on CNN, PBS, NBC's Today Show, BBC, and NPR.
From the mid-1990s to 2000, Andrew focused on information technology's impact on society. His 1999 book The Control Revolution, an Amazon.com bestseller, was called “an excellent, balanced and thorough new book” (L.A. Times). He was a fellow at Harvard's Berkman Center for Internet & Society, ran the Aspen Institute’s Internet Policy Project, and was a senior advisor to the Markle Foundation. He was named by MIT's Technology Review as one of 100 young innovators who would shape the future of technology.
Prior to that, Andrew focused on globalization. In 1992, Random House published his book We're Number One!: Where America Stands—and Falls—in the New World Order, which was released in Germany and Japan as well. President Clinton invited Andrew to speak at his post-election Economic Summit.
Andrew is on the advisory board of Yale’s Center for Business and the Environment and The Climate Group's Clean Revolution initiative, and has served on environmental committees for the NYC2012 Olympic Bid, the Lower Manhattan Development Corporation, and the Urban Land Institute. He was a longtime board member at the Southern Center for Human Rights and the nonprofit Reboot and served at the appointment of Mayor Michael Bloomberg on a task force on career and technical education.
Andrew is a graduate of Brown University (Phi Beta Kappa, 1990) and Yale Law School (1995). He served as a law clerk to Judge Pierre N. Leval of the U.S. Court of Appeals for the Second Circuit and was admitted to the New York State bar.
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