Amy K. Stanton

Amy K. Stanton is a marketing entrepreneur, brand strategist, and author with more than three decades of experience in the advertising and communications industry. Stanton has worked in marketing and public relations with companies ranging from Fortune 100 corporations to start-ups, developing a perspective on building impact-oriented brands.

She began her career in account management at advertising agencies including BBDO, JWT, Ellenson Group, and BBH, establishing a foundation in brand strategy and client relations that shaped her professional path.

Before founding Stanton & Company, Stanton served as chief marketing officer for Martha Stewart Living Omnimedia and previously led marketing and communications for NYC2012, New York's Olympic bid, where she developed and executed both local and international campaigns for the initiative. At Martha Stewart Living Omnimedia, Stanton focused on creating a unified brand and marketing strategy, initiating the development of key marketing vehicles, including a new brand identity and advertising campaign. Her work with the Olympic bid inspired her to recognize opportunities to promote and build the area of women's sports.

Stanton is known as the founder and CEO of Stanton & Company, a boutique public relations and marketing agency specializing in customized strategies for philosophy-driven brands in health, wellness, active living, women's sports, and female entrepreneurship. Since its inception, Stanton & Company has become a leading boutique marketing and PR agency focused on healthy, active living, representing athletes, health and lifestyle experts, and brands in health and wellness. The agency has been recognized as an Inc. 5000 Fastest Growing Company for multiple consecutive years.

Drawing from her personal and professional experiences, Stanton co-authored "The Feminine Revolution" with Catherine Connors, challenging traditional perceptions of femininity and encouraging a redefinition of feminine qualities as sources of power. The book reclaims traits such as sensitivity, intuition, and emotional awareness as strengths that contribute to a fulfilling life. "The Feminine Revolution" has been featured in Cosmopolitan, People Magazine, and Forbes for its perspective on leadership and empowerment.

Stanton has received recognition from Sports Business Journal, Women in Sports and Events LA, and BlogHer, and Stanton & Company has been acknowledged as an industry leader. She has delivered a TEDx talk inspired by her experiences with authenticity and sensitivity in leadership, which informed her book. Stanton is a keynote speaker and industry expert, addressing topics including feminism, marketing, executive leadership, entrepreneurship, women in business, and female leadership, sharing insights from her career building a women-focused agency.