Amit Devani

Amit Devani serves as the global vice president of insights at Parrot Analytics, an entertainment analytics firm specializing in content, audience, and talent intelligence. In this executive role, Devani leads strategic initiatives that enable media organizations to make data-driven decisions regarding content valuation, audience engagement, and talent management, utilizing Parrot Analytics’ proprietary systems that measure billions of audience interactions worldwide.

Devani is a public speaker and industry expert, regularly presenting at major events such as Content London and the Copenhagen Future TV Conference. His presentations address topics including the economic valuation of movies and TV series, the impact of talent on content value, and the changing dynamics of global streaming platforms. His insights have contributed to industry understanding during significant moments, such as the American screenwriters’ and actors’ strikes, where Parrot Analytics’ valuation models informed high-stakes negotiations.

During Devani’s tenure, Parrot Analytics has expanded its presence in key markets, including the renewal of a strategic partnership with MBC Group to enhance Arabic-language content valuation and analytics across the Middle East and North Africa. Devani’s expertise in transforming complex data into actionable intelligence has established him as an advisor to broadcasters, producers, and streaming platforms worldwide, reflecting his role in advancing the field of entertainment analytics.